Halekulani hotel is one of Oahu’s most storied hotels in Waikiki with a heritage going back to the late 1800’s. It is a true oasis of calm in the hustle and bustle of Waikiki that has a tradition of excellence and service. It is one of my favorite places to bring guests who are visiting and so was a project that I really enjoyed.
UX/UI Senior Design Lead for Anthology Marketing Group | UI/UX, Visual Design, Brand & Identity
As Senior Lead, I walked the clients through exercises for look and feel to present a design that was more in-line with their brand, conducted a thorough audit of content to propose improvements upon information architecture and redesigned several key pages and templates after an analysis of traffic and analytics. Several new templates were designed and retrofitted into an existing build in a way that allowed for a cohesive look and feel in format and layout as well as in way that maintained the integrity of the code for the template components.