Hokulani Bakeshop is a locally-owned and operated cupcake and bakery shop on Oahu that had won Food Network’s Cupcake Wars in 2012. Ongoing design was needed for its products and ideas for extending the brand. Packaging and advertising design for Hokulani Bakeshop borrowing inspiration from the Hawaiian quilt pattern in the logo. New packaging products were created for cupcake boxes, bags, brownies, a coffee line and patterns for decorative paper.
Packaging and Collateral Design for Hokulani Bakeshop | Graphic Design