Fashion Branding & Identity

LXXV Rugby

A client wanted to develop a capsule collection of rugby lifestyle leisure wear reminiscent of Ralph Lauren in look and feel. For inspiration, I researched collegiate rugby, its history and culture and worked closely with stakeholders — rugby players, to develop a branded look and feel for their target market. Two lines were developed, one high market and one sportswear line.

For Eclectik Group | Graphic Design, Branding